Effective Teamwork Questionnaire Essay

Answer each question in 200 to 300 words, using specific information from the text, â€Å"Helping Annie†, â€Å"Team Building†, and â€Å"Building a Team of Talent† videos, and your research and experience. 1. What are the characteristics of effective teams? How will you ensure your collaborative team works effectively? Effective team are important, and their functions crucial to their success. I have found that clear goals, relaxed environment, open communication, and freedom to express ideas and feelings are great ways to ensure success. In the video â€Å"Helping Annie†, the dynamics of the team were lost due to lack of information, who was right and who could be trustworthy. When team members meet, they should feel as though they blend in with the group. They should feel a commitment to the goals and achievements to the group. What I know about groups are, that having valued diversity, defined roles, balanced participation, and cooperative relationships help with moving the group to a positive outcome. As a participative leader, as it is said in our eBook Working In Groups, â€Å"there is a balance of primary roles and when team members know their roles, work to their strengths, and actively manage weaknesses.† (Engleberg, 2013, p. 55). I will commit myself to ensuring I respect commitments, consistent communication to the group, collaborate, and contribute to the group’s goals and ideas with valuable information that helps in the decisions. I will also be aware of the group’s diversity, talents and dynamics. I bring knowledge of how to deal with problems, planning techniques and ways to improve myself within the group. 2. How will you deal with behavior that hurts your team’s objectives? With conflict in a group environment, I would handle it with respect, recognition, focused on accountability and be aware of unfulfilled needs of that particular team member. I would not reward the difficult behavior nor would I encourage the disruptive behavior. I believe that if you ignore it or â€Å"sweep it under the mat† it takes time, energy away from the group, and I  would want the group to resolve it quickly. I would make sure that I/we do not citizen or â€Å"brand† that person as a trouble maker. I would work together with the group and the individual and encourage each other to focus on the group’s interests and not individual’s position. It is also important to look for opportunities that encourage and empower each team member in the group. I would express a sensitive listening ear to uncover the root of the problem. Listing out the objectives to the individual and the group and reminding them why we are here and how to accomplish them Practicing direct communications, body language and clarifying questions helps resolve the situation and gives the group clarity to the behavior. In dealing with behavior that is disruptive to the group can be a challenge in itself, however it can be resolved with patients and a good listener. 3. What are your proactive processes to keep a team member up to date if he or she misses a meeting? What are your backup plans if things are not working on your team? There are several great ways to keep a team member up to date. Develop and cultivate easy ways to stay connected with those that miss. Face-to-Face and computer-mediated communications are great ways to reconnect and share ideas, goals and feelings. Face-to-Face provide excellent results in effectiveness, comprehension, and gives opportunities to be educated on the use of technology. It builds up respect, inclusion and grows your professional relationship with the team member and group. Update through venues such as emails, skyping, this can be challenging to coordinate, this provides another source of information. This can save time, money and bring the meeting/information to others that live far away. When things do not work out as they are supposed to, I chose to take a moment and find out where things went areaway. Encourage others to share and discuss what happened and create new plans, goals that incorporate processes that help us stay on track. Back up plans help in always being prepared for when things don’t just right. When setting up your backup plans, tap into the group and find team members that have knowledge and expertise in planning. As I use this, it will set up the entire team in a supportive and positive atmosphere. 4. How will you use technology to support your team’s efforts? What are some  questions you should ask? Working with technology has made it easier to communicate, track the individuals / groups progress and increasing productivity. With using an assortment of media platforms such as emails, Skype, video conferencing,instant messaging, and facetalk. These software programs can assist in better group communication, making decisions, and discussing issues easily. I will educate, create a â€Å"how to† of resources that will include information on each media platform. I would bring the group together in collaboration to see where they are with technology and create a smaller group to assist in the training. As new technology is made available, have continued training and education of the group as to stay current with technology. As with new technology always assessing the software, cell phones, computers, servers and other products are current. This will produce a group that is collaborating, productive, which will benefit the company and group. Asking questions is a great way to understand and know your group. With technology, it is important to find out what media platforms the group are already using. I would also ask how can we stay on task with these different media platforms and which ones work best for the group. Stay consistent with the goal/ objective and have a group that through technology use, becomes one unit! 5. Is your team more task-focused or relationship-focused? Why? What are the implications to your team? I find that our group is a mixture of both task-focused and relationship-focused. I have seen just in the last class that we all want to succeed and grow from each others experience. With having the mixture of the two, the work is defined, and roles expected. There are structures in place; a plan devised and we are organized to meet our tasks. As the group continues to work together, there is a supportive, motivating, and collaborating group. We are concerned with each person ideas, thoughts and actions. With these two types of people in the group, we can be productive, accomplish a lot and have a good time in doing it. Although with task-focused or relationship-focused, set up activities and follow up and follow through. With tasks, you can do it with encouragement and empower each team member to always do their best. Through the recommendations from our text this week, have an agenda, plan out your tasks, involve each team member, listen, and encourage them. By engaging  your team, you can meet the challenges of business head on and with seasoned team members involved you can pull from their experiences and knowledge. They will become confident, learning new skills and lead successful change. REFERENCES Engleberg, Isa. (2013). WorkinWorking in Groups: Communication Principles and Strategies, Sixth Edition, by Isa N. Engleberg and Dianna R. Wynn. Published by Pearson.g in Groups: Communication Principles and Strategies, Sixth Edition, by Isa N. Engleberg and Dianna R. Wynn. Published by Pearson. (6th ed.). : Pearson.

Hybrid Marketing Channels in the Service Sector

EXCUTIVE SUMMARY Being famous brand in food and beverage manufacturing industry, Universal Robina Corporation Vietnam (URC Vietnam), a subsidiary company directly under International Robina Corporation has got significant success since it started business in Vietnam in 2004. URC Vietnam joins the market with four main product catergories: Snacks, Biscuits, Candies, and Beverages. Considered as a strategic product of URC Vietnam, C2 is now known as one of the leaders in green tea market, a popular name with many Vietnamese people in spite of the fact that when it was launched to market, 0 Degree from Tan Hiep Phat Corporation had already been sold and attracted a large number of consumers. Always, URC strongly aim is to provide its customers with the best products. They build up quality policies on purpose of making everything in line with the company’s mission. Being a part of URC International, URC Vietnam also indicates its ability. Facing with the great competitiveness in beverage market, URC Vietnam has implemented a plenty of suitable measures to overcome their fierce competitors. Assessing Vietnam as greatly profitable market for alcoholic and soft drink commodities, there are more and more investors jumping into this market. It is obvious that C2 has to compete with many strong companies in both sides: indirect and direct opponents. Among them, 0 Degree and Lipton Pure Green are rated as the two big competitors who are fighting with C2 for gaining market share in green tea manufacturing field. Customer element is all the time the focus of any business, including this market. In detail, the Vietnamese have tradition of drinking tea; green tea can remove people from tiredness also; that why C2 are preferred a lot especially in summer. C2’s users are primarily students and officials in urban area; they highly appreciate brand differences. C2 operation is at the growth stage with significant increase in sales figure through the year and is the second leading position in the so attractive healthier green tea segment. C2 can be so successful like that because they have employed an effective 4ps marketing-mix: product (diversified flavors, prestigious supplier and good-looking package), price (4000 VND/ bottle 360ml), placement (urban areas, strong distribution channel), promotion (advertising in various media means) C2 has its own strengths and weaknesses; from that, URC Vietnam can make a positive progress in its performance. Studying opportunities and threats is an essential work that company should do as well, so that they can make appropriate and timely strategies to further develop their business. . INTRODUCTION â€Å"Universal Robina Corporation is committed to bringing Filipino taste and culture worldwide, in line with JG Summit’s vision to make life better, not only for Filipinos, but for the rest of the world† That is what URC claims itself and reality has shown URC’s success. As one of the leaders in Food & Beverages market in Philippines, URC has expanded its busine ss in Singapore, Hongkong, China, Thailand, Indonesia, Malaysia and Vietnam. URC Vietnam, which started the operation in Vietnam in late 2004, is the newest addition to URC International. URC invested 15 million dollar into Vietnam market, and located company in Vietnam- Singapore industrial zone. Typical products are Funbites, Cream-O, Magic, Dynamite Big Bang, Beverage C2,†¦ that are brand-promoted by Hollywood actor Johny Tri Nguyen, Mat Ngoc Girl Band, and Actress Nha Ky. URC Vietnam is the very first URC subsidiary outside the Philippines to successfully produce and market C2 Green Tea. C2 is now one of the two market leaders in Vietnam bottled green tea field and its manufacturing is being expanded to meet highly demanding market. 2. COMPANY ANALYSIS 2. 1. Mission statement The following statement was announced by international URC CEO: â€Å"Our leading brands offer customers the best in enjoyment, quality, value and convenience†. To attain the mission, URC set up their quality policy. â€Å"The Universal Robina Corporation policy is to make consumers' lives more fun and enjoyable through convenient, quality and value for money branded food products. This will make URC the customer's first choice, a market leader in its major food brands and a key player in the Philippines and the Asian region. † Along with the vision of the parent company, URC Vietnam carried out the same line as international URC. URC Vietnam understands that to achieve the given mission, they have to make continuous improvement and training efforts through cost-effective strategies and fitting means to address the changing demands of the consumers. These efforts focus on the quality and freshness of products initiating from raw materials till they are provided to the customers. They endeavor to predict possible problems, provide preventive measures and correct non-conformities. Moreover, it is strongly emphasized that the quality of each URC product is the responsibility of every URC employee. 2. 2. Company objectives It was an outstanding year for URC Vietnam which saw sales surge from 6 million dollars in fiscal 2007 to 31 million dollar last year on the back of the unprecedented growth of the C2 brand. To date, C2 holds a leading market position in Vietnam (which has URC's first C2 plant outer the Philippines), and is now exported to Malaysia and Indonesia. Although in general international URC is suffering from the serious effects of the world financial crisis, it seems special to URC Vietnam case; C2 still continues to affirm its leading position in Vietnam market. At the present, C2 is mostly consumed in urban areas where the competitiveness is really noticeable. In the coming time, in order to remain the current growth, URC Vietnam should set the priority of providing Vietnamese consumers, both in urban and rural areas, with the high-quality goods and meeting their changing demands. 3. ENVIRONMENT ANALYSIS 3. 1. Economic issues [pic] Figure 1: Monthly income per capita e Figure 2: Monthly total consumption expenditure per capita (Source: www. gso. gov. vn) As the result of the ever-increasing average per capital income, the living standards of all social strata continued to be improved. In the whole country, the monthly average expenditures in 2006, by current prices hit 511,000 VND, an increase of 28. 9% compared with 2004. The Vietnamese did not stop in essential products for life only; they had more choices when go shopping. There were great opportunities for companies in various fields of launching their business. As an attractive piece of the pie, beverage firms penetrated potential Vietnam market and gained enormous benefit. The difference in monthly income per capital between urban and rural area would lead to the difference in monthly consumption spending between those two regions. 3. 2. Demographic factors This entry provides the distribution of the population according to the age classification. Information is included by sex and age group (0-14 years, 15-64 years, 65 years and over). 0-14 years: 25. 6% (male 11,418,642/female 10,598,184) 15-64 years: 68. 6% (male 29,341,216/female 29,777,696) 65 years and over: 5. 8% (male 1,925,609/female 3,055,212 (Source: CIA World Fact book, Dec, 18. 2008) The country with young populations (high percentage under age 15) is a flexible environment. Its residents seem to be easy to accept changes and the new things. Additional, their taste has the own features. Marketers need the information on the population so that they can position which is the target segment for their products. With the type of drink like C2, analyzing age structure is a necessary work URC have to carry out carefully; from that they can make a suitable strategy when doing business in Vietnam – big market with population of 86 million people Natural conditions Three quarters of Vietnam's territory consists of mountains and hills. Vietnam is located in both a tropical and a temperate zone. It is characterized by strong monsoon influences, but has a considerable amount of sun, a high rate of rainfall, and high humidity. These factors help Vietnam to be a place with many advantageous conditions to grow green tea tree; as a results, URC Vietnam is able to acquire a largely available supply of raw material, especially from Thai Nguyen province, the major supplier. Social concerns Drinking tea is Vietnamese’s long-standing cultural custom. It can be said that tea plays an important role in Vietnamese’s life. In modern society, people get acquainted with fast food and gas drinks but green tea is still the preferable drink many people choose. Moreover, due to the recent increasing trend of low-carb drink, people gradually change to take interest with the natural product. Green tea is produced in industrial scale and added more flavors, it becomes the favorite drink not only with the elders but also the young. 4. COMPETITOR ANALYSIS According to Vietnamnet, â€Å"Vietnam’s great thirst for alcoholic and soft drinks flags the local industry’s fizzing potential and the participation of big foreign investors. † Vietnam market becomes more and more attractive for investors from all over the world, especially in the alcoholic and soft drink fields. Therefore, Universal Robina Corporation (URC) with the product of sweeten green tea, C2, has to face with a great deal of fierce competition that not only encompass the competitors with the same product like 0 Degree, Lipton Pure Green, 100 Green Tea, Wonderfarm and other brands, but also involve those from other kinds of drinks such as beer, carbonated drinks, fruit juice, tonic water and milk. 4. 1. Indirect competitors Thanks to the fast economic growth rate and enormous potentiality of soft drink market, many giants of beer, alcohol and soft drinks industry has come o Vietnam such as Denmark’s Carlsberg and Heineken with beer, Pepsi and Coca-Cola with carbonated drinks, La Vie and Aquafina with tonic water†¦Vietnamese brands like Vinamilk, Tribeco, Hanoimilk has also built up a strong reputation. Hence, Vietnamese people can enjoy a very large variety of drinks but this is also the great threat of C2, especially the threat from Pepsi and Coca- Cola which hold 60% of s oft drink’s market share. 4. 2. Direct competitors In recent years, Vietnam soft drink market has been developing eventfully and the segment of green tea has made so obvious advances that any kind of other soft drinks can do. Vu Quoc Tuan, public relations manager at PepsiCo International Viet Nam, said that the bottled green tea market has grown 300 percent in 2007. â€Å"No drink has grown like that,† he added. Although at the moment there are many brands of sweeten green tea on the market, a lot of products are â€Å"dependent†. They just follow all the thing that create success of market leader’s product For this reason, in part of direct competitor analysis, the report only focuses on studying two major competitors with similar products as C2: 0 Degree and Lipton Pure Green. 4. 2. 1. 0 Degree Tan Hiep Phat Group (THP Group) is the first mover in this segment. After observing the lifestyle changes of greater mobility and the need of healthier beverages, they made tea, part of Vietnamese culture, a ready- to- drink in a very convenient PET bottle, which is heatproof and easy to use. THP invested US$20 million in production equipment from Canada to launch the popular 0 Degree brand. In early 2006, 0 Degree green tea bottle were sold on the local market with a large and effective advertising and promotion campaign (TV, newspaper ads, editorials, PR, sponsor†¦) and considerable distribution over the nation thanks to the foundation that Number 1 has built up. From 11/2006 to 11/2007, THP had the growth rate of 190% by this product, which made green tea became an extremely attractive market segment. First mover is the most significant competitive advantages of 0 Degree over C2, which came to the market a little bit later. However, C2 is considered more convenient than 0 Degree because of the bottle capacity. The 0 Degree net content is quite big for one person while the bottle of 360 ml C2 is much more suitable. 4. 2. 2. Lipton Pure Green Just enter the market in August, 2008, Lipton Pure Green expressed that it is one of the fiercest competitors of C2 with the exceedingly strong reputation of 2 giants: Lipton and Pepsi. Lipton Pure Green is made 100% from the best young tea leaves chose by the rule of â€Å"2 leaves and 1 bud† and it has Antioxidants (AOX), the substance that can naturally prevent people from getting old. However, Lipton Pure Green has only 2 flavors in comparison with 4 flavors of C2; moreover, the tastes of Lipton are not as flavorsome as 0 Degree and C2 by many customers. In addition, the price of this green tea is not one of its competitive advantages because its price is above C2 price and little below 0 Degree with inconsiderable difference in bottle capacity. Furthermore, Pepsi and Lipton are strong brand names that are affirmed but the break out of their marketing campaign and their advantage of powerful distribution seems not to work effectively. Many people are not aware of Lipton Pure Green, a green tea product Pepsi Co. after 8 months of launching. Additionally, as 0 Degree, their bottle capacity is not really convenient. According to statistical data, 450 ml bottle is still quite great for one person. [pic] Figure 3: Volume per one drink To see clearly how these three products positioned in the market, let’s look at the positioning map below: Figure 4: Positioning map 5. CUSTOMER ANALYSIS 5. 1. Behavior To identify and analyze market segments, behaviors variables should be the starting point. In this part of the situational analysis, the variables of purchase occasion, benefits sought and loyalty status are selected to illustrate another base of market segmentation, the behavioral. In summer, the demand for soft drink that is tasty and healthy, especially the one that contains substance- hypothermia, like green tea, increases sharply. URC identifies these typical occasions as a major point for market segmentation. C2 products are made from green tea that can help people feel comfortable even in the hottest days of that most unpleasant time in year with four fruit tastes that can make people more cheery. While looking for a nourishing beverage, C2 appeals to the segment of consumers wanting to have a â€Å"Cool & Clean† product that make from green tea, a traditional remedy for good health. C2 can bring â€Å"cool† feelings and â€Å"clean† drink to customers by verified quality and delicious taste. In the case of sweeten green tea market; the differences among brands are not extremely significant. Sometimes, if the store does not have any more bottled green tea of the brand that customer want, he/she will easily convert to another brand that is available in that store. It may clearly illustrate the customers’ loyalty to C2 products. Hence, C2 concentrates on those who are interested in two or three brands or on those whose purchasing decision is favorite one brand but sometimes trying others. . 2. Demographic Bottled green tea is a product that is utilizable for many people even they are young or old, men or women, married or single. Therefore, in demographic segmentation URC Vietnam just groups their product by nationality and occupation. C2 targets to customers in the nation that have the traditional culture of drink green tea, a typical example -Vietnam, to develop a product which actually familiar with the users. The person who acknowledges of how marvelously good green tea is will be more ready to purchase a bottle of C2 than person who does know nothing about it. As indicated by the statistical data of the company, here is the occupation variable of C2: [pic] Figure 4: Occupation variable of C2 As a result, the advertising of C2 focuses on the young who are both students and staffs with colorful and cheerful ads on TV, newspapers and magazines. 5. 3. Geographic Do not have the competitive advantage of strong distribution channel as 0 Degree, C2 practices geographic segmentation by emphasizing on urban areas which enjoy higher living standard, higher income, and higher density of population, and are easier to approach its marketing campaign. . 4. Type of buying decision behavior Customer decision making varies with type of buying process. To determine which decision type of customer that C2 goes for, there are two factors that URC has to consider: involvement and differences between brands. Sweeten green tea belongs to the product category that has low customer involvement but significant perceived brand differences, variety- seeking buying be havior. Customers often do a lot of brand switching. When they buy a bottle of green tea, they choose a brand without much evaluation, and then evaluate it during consumption. The next time when they buy this kind of product again they will pick another brand in order to look for something different. To become the market leader, C2 should have the marketing strategy that differentiates it from other brands and try to promote habitual buying behavior by dominating shelf space, keeping shelves fully stocked and running frequent reminder advertisings. 6. BRAND ANALYSIS 1. Brand’s current performance 6. 1. 1. Portfolio analysis – BCG matrix BCG matrix, also known as relative growth and market share matrix, was built at the end of the 1960s by Boston Consulting Group, an American trategy consulting company. The real purpose of this matrix is to evaluate the company’s ability to make profit by analyzing its portfolio and put them in four components of the matrix (star, question mark, dog and cash cow) as following graphs: [pic] Based on the studying of the products’ growth rate and market share, the companies are able to establish and develop timely strategies. In C2’s case, they are now placed at Star level with a high market share and rapid growing in the sweeten green tea market. Specifically, in 2007, this ready – to- drink green tea’s growth rate was about 7% equivalently to total sales revenue of 6 million dollars and increased considerably 17%, which brings the company with 31 million dollar revenues in 2008. C2 is currently ranked the second who performs well in the so attractive healthier beverage market- the green tea segment. 6. 1. 2. Product life cycle After taking the Philippines by storm, URC started launching C2 green tea with various flavors in Vietnam in 2007. The company has reached a significant achievement up to now, and become one of the most popular ready-to-drink green tea beverages for sale in that country. Their sales grew slowly as the products were firstly brought into the market, however. At that time, because of the so strong influence of 0 degree brand and also of the company’s weak distribution channel, customers did not pay much attention to and highly assess C2 products. Only when URC Vietnam made some major changes in its promotion and distribution channel, the company experienced a so impressive sales figure, three million bottles sold out in six months. From that time on, C2 operation is positioning at the growth stage with rapid increase in sales through the years. In detail, according to the overview report of TNS Vietnam Consumer Trends Q4/08, that C2 products stood at the sixth position in the 10 fastest growing brands preferred by Vietnamese consumers in 2007, while they kept on doing business successfully in 2008 with the forth position in that selection. Moreover, it is obvious to see that C2 will continue holding higher market share, especially in this coming 2009 summer. . 2. 4Ps- Marketing mix Revenue from C2 products accounted for around one- half of total URC Vietnam‘s profit in 2008. One of the major factors contributing to the company such an incredible success is thanks to marketing strategy based on 4Ps. 6. 2. 1. Product URC Vietnam offer diversified tastes of healthier beverage under C2 brand name. That C2 drink can be divided into four main flavors: lemon, peach, apple and forest fruits green tea among them t he first one is the most preferable to customers. Thai Nguyen tea, a very well-known and favorite Vietnamese brand, is chosen to be the major material utilized to produce such fresh green tea bottles. In addition, each C2 product is packaged in PET type which brings in a number of benefits for the customers. For instance, it has ability to keep the original taste of the natural green tea without any preservatives and artificial color. Furthermore, producers can economically take full advantages of the space in tea bottle’s package for their products’ advertising. Until now, there have been two styles of C2 tea launched on the market, the 360ml and the 1000ml bottles, which will make the users even more convenient. 6. 2. 2. Price According to URC’s research report about customers’ response (posted below), nearly two-third of those who were conveyed agreed that the reasonable price for each 500ml green tea bottle should range from 5,500 to 6,500 VND. Seeing that important factor, the company has established reasonable price using market-penetration pricing corresponding to customers expectation. It is suggested that producers can set a low initial price to penetrate the market quickly and deeply in order to attract a larger number of buyers in short time (Philip Kotler, Principle of Marketing, page 355). Typically, each 360 ml C2 green tea product costs customers from 3,500 to 4,500VND, which is approximately 5,700VND for one 500 ml bottle. In comparison with 6,000 and 7,000 VND for Pure Green tea 450 ml and 0 degree 500 ml, respectively, URC’s products are more favorable, which creates a competitive advantage over their competitors. [pic] Figure 5: Consumers’ opinion of price 6. 2. 3. Placement When first launching in Vietnam, URC did not pay adequate attention to develop or expand its distribution channel, which leaded to an unexpectedly low sale. To deal with that problem, the company has strived so much with the aim at building a strong distribution system. The most important change the company made to improve this ineffective system was to influence on marketing push. They persuaded the retailers or outlets to purchase products by providing so attractive promotion as well as added supports. For instances, URC Vietnam would offer 10 to 15 % discount if those outlets accepted to display C2 products on their shops. Moreover, the company allowed a number of professional sales person and marketing staffs to work with those stores to support and supervise these areas whenever necessary. Thanks to such hard effort, till the present C2 products have been allocated widely in almost all of supermarkets, convenience stores, discount stores, retailers, distribution outlets and so on. In detail, URC Vietnam sells nearly a half of C2 volume through big supermarkets such as Citimart, Big C, Co. pMart, MaxiMart, Vinatex and the like. However, that ready- to- drink tea products has just allocated mostly on cities and urban areas. At the moment, when the summer is gradually coming, URC must take actions to establish a stronger distribution system to make their products more available on the market in order to satisfy a very high demand of Vietnamese customers. 6. 2. 4. Promotion Apart fr om placement, unlike the case of THP Corporation which has spent a huge amount of money on advertising, URC just save their capital invest on other fields rather than such costly activities. For instance, after failing to transfer message to consumers in the first two trials in Vietnam, the company decided to redeem themselves with new advertising to revitalize C2. They created new TVC – Television Commercial, with the participant of Johnny Tri Nguyen, a very cool, good looking, a wushu expert and stunt man, which later was voted among the top 10 â€Å" Most favorite TVCs† by Vietnamese televiewers. Those activities just costed only a half in comparison with the promotion campaign beforehand. That successful results obviously illustrate that â€Å"good advertisings need not be expensive—it must be creative and effective† as URC consultant, Willy Arcilla said. At the moment, not only to be advertised on TV but C2 products also are promoted on newspaper and internet; for example, gia dinh & tiep thi, www. kienthucngaynay. vn. , etc. 7. SWOT ANALYSIS SWOT, the analysis refers to the strategic method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of each company. It is considered to be a crucial tool for auditing the overall strategic position of a business and its environment. SWOT of C2 bottled green tea are summarized as below. 7. 1. Strengths C2’s positive outcomes have been in part due to a number of factors. First of all, one important key contributing to such high sales revenue of the company is because of reliable tea supply. As mentioned in the marketing mix- 4Ps, strong point-of-difference- C2 brews tea leaves grown in the northern highlands of â€Å"Thai Nguyen,† renowned as the source of the best tea in Vietnam. Furthermore, each C2 bottle encompasses the natural flavor extracted from green tea (23%) and also citric acid, an essential element which helps people lose weight effectively. Likewise, C2 products are perfectly brewed and bottled at the same day, still keep totally clean and fresh tea taste. This benefit makes the tea users feel safer and firmly reliable when consuming the product. An additional feature that builds C2 brand popularity is its competitively-lower price in comparison with other brands in the same market. Before making final purchasing decision, people often carefully take price into consideration besides some important criteria such as products’ quality, brand, benefit and features. By impressively influencing on that consumer’s psychology, C2 has got the initial success in catching the attention of potential customers. 7. 2. Weaknesses Although URC Vietnam has made many acquisitions with a large number of retailers or distribution outlets, these stores are located mainly in cities or municipal areas such as Hanoi, Ho Chi Minh, Hai Phong, Da Nang and so on. Whereas, in the local or rural regions, the volume of C2 consumed seems to be much lower than that of 100 tea or 0 degree green tea. Thus, C2 should invest more money on their distribution channel, not only tighten current contracts but also expand new relationships with new local stores. The company can offer retail shops benefits with high premium or build its own retailers initiatively throughout the country. This action will has positive effects on making condition for the company to approach their potential customers more. By narrowing down the potential customers segment on its initial advertising is thought to be one more weakness that URC Vietnam should pay attention to. Specifically, the advertising with the attendance of Johnny Tri Nguyen persuaded consumers who habitually prefer carbonated beverage to convert to green tea products. That message implicated that C2 itself restricted the targeted clients to those who usually consume soft drink. Instead, the company could orient its products to the mineral or pure bottled water and the other beverage market rather than carbonated drink. For that reason, URC Vietnam had better make some new meaningful advertising to draw the attention of higher level of customers. . 3. Opportunities The recent scientific research of England Hospital of Pediatrics has marked out 10 most significant advantages of using tea on people health, among which the best five benefits are utilized to produce new sweeten green tea bottles such as antipyretic ability, decrease in death due to heart diseases (from 28 to 44%) and prevention of being old as well as cancer possibility. Seeing so many advantages of using green tea, Vietn amese people tend to choose tea as their daily preferable product. Through conveying heir opinions, producers have developed and launched new products to meet their essential need (The result is posted as the table below). Most of people believe that employing green tea products will help them have antipyretic ability, reduce the possibility of cancer and purify the body. This rapid change in Customer Behavior creates a valuable chance for the company to keep on producing ready- to- drink tea. [pic] Figure 6: Tea’s Effects In addition, the summer, hottest period in the year, is upcoming. Consequently, people’ drinking demand will increase dramatically the following time. Catching this thirsty need, beverage manufacture should prepare very strong marketing plans (may be in terms of marketing mix) to further satisfy their customers. Particularly, up to now, green tea drink has a quite strong position in customers’ drink options. As a result, C2 should make use of this valuable opportunity to widespread or quickly expand its market in this period. At the end of 2008, there was a quite serious recession occurred in Vietnam economy which affected negatively on Vietnamese lives and reduced their consumption need. However, the quantity demanded for foods and beverage was slow down much less heavily than other sectors, less than 25% (according to the report of TNS). This means that demand for foods and the like can not be replaced in human being life. Hence, it also generates big chances for any company in that industry, including C2. [pic] Figure 7: Consumers’ reaction in the recession Last but not least, C2 products are currently utilized to be the promotion of a number of companies to offer to their customers. For example, whenever customers buy one product of Mobil1 Racing, they will be given one cold C2 bottled green tea. This indirect promotion makes a good condition for URC Vietnam to increasingly raise its sale figures. 7. 4. Threats There are many external forces that have a direct impact on the company’s performance. Currently, C2 has to face up with a very fierce competition in the beverage market, which composes of both carbonated and healthier drinks (indirect and direct competitors). In the same market, there exist many powerful competitors such as 0 degree, Pure Green and 100 in which 0 degree of THP is occupying the largest market share now. Although C2 has been positioned quite strongly in Vietnamese consumers’ drink option, that THP’s product has the advantages of being the first mover in the sweeten green tea segment. Lately, THP has introduced new product, Dr. Thanh herbal tea, which has been consumed with a very fast sales since the first days launching. Hence, it is considered to be one of the biggest competitors in that market. Besides, among a lot of indirect competitors, Coca Cola and Pepsi, the heaviest and strongest ones that account for 60% beverage field in Vietnam, also take a lot of C2’s concerning. . CONCLUSION AND RECOMMENDATIONS In all, according to the findings above, it can be said that C2 continues maintaining its high position in Vietnam bottled green tea market with outstanding attainment while it also has to share this market with other strong competitors like 0 degree or Lipton Pure Green. Holding a number of internal strengths greatly contributes to C2 such an incredible suc cess whose outstanding example is its appropriate marketing strategies- market penetration pricing. However, URC Vietnam should make some changes in order for a stronger distribution system. They can build up new relationship with the local outlets rapidly by employing marketing push and pull also. In addition, good news from outside has created a lot of valuable chances to boost C2’s development. Especially, URC Vietnam can make the best use of the approaching of special occasion – the summer time to expand its market share as well as consumer’s brand awareness. Nevertheless, the recent appearance of Dr Thanh, a new comer in the healthier beverage market, creates a fiercer competition in that so attractive segment. Therefore, C2 needs to establish better preparation to get a win in that competitive battle. From the study above, some suggestions for improving C2’s performance are introduced. To begin with, advertising is always a very useful way to inform publicly and fully the information about the products and their services. In spite of the fact that C2 has made several qualified advertising, the televiewers are somehow not really pleased with those advertisings’ message. Then, it is proposed that URC Vietnam should concentrate on improving their advertising‘s quality; for example more meaningful ones which transfer expected information to the customers. To compete with the enlarger development of Dr Thanh, the company had better invest money on Research and Development department so that they can produce further diversification in flavor such as strawberry or mix ones. Available on market at the moment there are mainly four tastes among which only the lemon green tea are being consumed with rapid sales. With the variety of healthier drinks sold on the market, the consumers may be confused of which products should be used; for that reason, the company needs to provide differentiated products to gain the competitive advantage over their competitors. REFERENCES 1. 2009, â€Å"Overview TNS Vietnam Consumer Trends Q4/08† [online] Available at URL: http://www. scribd. com/doc/7563073/Overview-TNS-Vietnam-Consumer-Trends-Q408 (Accessed May 1st, 2009) 2. 2008, â€Å"Branded Consumer Foods Group – International†[online] Available at URL http://www2. urc. com. ph/ (Accessed May 2nd, 2009) 3. 2007, â€Å"URC launches C2 Green Tea in Vietnam† [online] Available at URL http://www. universalrobina. com/2007/01/10/urc-launches-c2-green-tea-in-vietnam/ (Accessed May 1st, 2009) 4. 008, â€Å"Demographics_of_Vietnam† [online] Available at URL http://en. wikipedia. org/wiki/Demographics_of_Vietnam (Accessed May 1st, 2009) 5. 2007, â€Å"Household living standard 2006†, [online] Available at URL http://www. gso. gov. vn/default_en. aspx? tabid=483&idmid=4 (Accessed May 1st, 2009) 6. 2007, â€Å"10 cong dung noi bat nhat cua tra doi voi suc khoe†[online] Available at URL http://blog. 360. yahoo. com /blog-9mJ_aP8yd6QAK2zDNjFeXQbe3Q–? cq=1&tag=ky-luc (Accessed May 7th, 2009) 7. 2008, Quang Minh, â€Å"Tra xanh C2 : thuong hi? u thanh cong v? i chi? lu? c d? nh gia tham nh? p† [online] Available at URL http://vietnambranding. com/thong-tin/phong-su-thuong-hieu/6554/Tra-xanh-C2–thuong-hieu-thanh-cong-voi-chien-luoc-dinh-gia-tham-nhap (Accessed May 1st, 2009) 8. 2008, Quang Minh, â€Å"Tra xanh khong do-Thuong hieu dan dau can thay do†i (Phan-2) [online] Available at URL: http://vietnambranding. com/thong-tin/phong-su-thuong-hieu/5791/Tra-xanh-khong-do–Thuong-hieu-dan-dau-can-thay-doi-(Phan-2) (Accessed May 5th, 2009) 9. 2007, â€Å"ly thuyet ve ma tran BCG† [online] Available at URL: http://5nam. tvnol. com/marketing/465955. ttvn (Accessed May 3rd, 2009) 10. 2008, Roger Pe, â€Å"C2’s Saga in Vietnam†, [online] Available at URL: http://globalnation. inquirer. net/features/features/view/20080414-130258/C2s-sa ga-in-Vietnam (Ac cessed May 1st, 2009) 11. Philip Kotler, Steward Adam, Linden Brown and Gary Armstrong (2002), Chapter 10: Pricing considerations and approaches, Pearson- Prentice Hall, p. p 355,356. ———————– Extreme convenience Bad promotion campaign Good promotion campaign Extreme inconvenience C2 0 Degree Lipton Pure Green

APA Paper Template

Fort Hood, the military reservation located in Killeen, Texas and 20-year- old Adam Lana fatally shot 20 children and 6 adult staff members of the Sandy Creek Elementary School located in Newton, Connecticut. Both males had a history of mental illness and the deaths and injuries could possibly have avoided if the gun control regulations were stricter or included a provision for restricting access to guns by persons with a history of mental illness. Public Safety Mental illness and childhood bullying has been a leading causes for many Of the shooting across the world.Public safety was the key to the debate in Connecticut after the tragic shooting of the Sandy Creek students and staff to demand stricter, more sensible gun laws. The primary goal is to protect the children and prevent additional massacres. President Obama wants to ban almost all reinserts of military surplus firearms to private entities. This will lead to the closure of a 1 1 a-year-old Civilian Marksmanship Program. The weapons used in the Columbine shutting were military grade weapons. The ban by President Obama is solely to keep military grade fire arms off the trees.The weapon used in the Sandy Creek Elementary School was a Bushmaster Model XML 5-SEES rifle. According to â€Å"There is so much ample evidence of the inability of the civilian world to control these weapons, that is no longer reasonable to entrust them to for that purpose,† Joshua Kickoffs, an attorney representing the families, said in an interview. â€Å"How many massacres do there have to be before that is realized?

History of world migrations-kindle chapter 3 Essay

History of world migrations-kindle chapter 3 - Essay Example In the early modern duration, migrations again connected the continents by the process of colonization and also coerced migration of people or communities. Political issues such as citizen and alien were also introduced during the early modern migration period. Migrations changed pattern during recent history. The nation states together with the transnational federations identified new approaches of controlling individuals who migrated through their borders (Fisher 76). The migration process is illustrated chronologically and at different levels. For example, the migration involving individual communities, to the bigger migration patterns that entails collective movements of the big ethnic groups. The human movement processes involved; emigration, immigration and also migration. Emigration entails human movement away from a given locality like a state. Immigration involves movement into a place or territory like nation or town, Migration is the human movement from one place to another; for example, from one country to another. Migration process contributed directly to the diversity of the human population, because people adapted to different social, physical and natural environments. Human migration has been historically shaped by three factors; polities, environment and technology. Political factors like colonization lead to the migration of Africans to Europe and the Americas as providers of cheap or slave labor (Fisher 73). Technological developm ents in the telecommunication and transport sectors have enhanced movement of people; for example, from rural areas to urban areas in search of economic opportunities. Environmental issues like floods and droughts forced human populations to move to safer areas like the

Exercise Essay Example | Topics and Well Written Essays - 500 words - 2

Exercise - Essay Example He says that what you consume is vital but what it emanates down to is how much you eat. Thus it is good to eat like the French do, they are the healthiest groups of people yet they have a number of the worst diets worldwide. And lastly, an individual is at an advantage consuming whole fresh foods instead of food products that have been processed. He wants his readers be aware that they should not just eat any food and should be aware that even some low-fat foods have been confirmed that they do not work. Therefore: one should be familiar with the ingredients in the food they consume; eat frequently plants; cook for yourself; pay extra for nutritious diets and eat less; and Eat like an omnivore and like the French. He also insists that people should keep off from supermarkets and eat real stuff that do not have health assertions (POLLAN, 2007). In his article, Pollen seems to answer the question on: whether are there more nutrients in foods that have been manufactured and are claiming to be nutritious than in natural foods?; And how sure are we that these studies on diets that claim certain foods to have nutrients have more benefits than harms to our health? His main idea is on nutritionism. He examines the effect nutritionism has on human beings. He does this through his explanation of how a political mix-up has made companies assert that their produce is healthy. This political mix-up is denoting to a situation where George McGovern contradicted himself on the matters concerning particular nutrient. He said publicly how the nutrient was unhealthy, and later he comes with an opposite opinion of his previous statements. Through this pollen paints an image that nutritionism is good for food companies and marketers but it is not good for human beings. He claims that human beings are contented to receive updates that they should consume more of one thing rather than another; we

Business Law and Ethics Final Essay Example | Topics and Well Written Essays - 2000 words

Business Law and Ethics Final - Essay Example Treating workers fairly and equally is important. Making them feel that they are fairly treated is even more vital. Perhaps, the freedom for employees, and by extension, for Americans is the greatest contributing force towards the continued country’s prosperity and development. Indeed, our very founding can be traced back on the yearning of equality and freedom. As the economy continues to soar, the labor force and working patterns are also constantly changing. Besides, more enterprises are becoming multinational, and, as a result, more Americans are working abroad. In the light of this, the discussion in this paper explores more on the principles of freedom and equality. As a prelude to the understanding on how the principles of freedom and equality have been applied in American companies in overseas, it is critical to define some of the major terms that constantly feature in the paper. By definition, the term freedom refers to the power to think or act without restraint or hindrance (Pollock, 2003). It stems from the word free, which means not been under the control of anyone or been able to act as one wish. However, one peculiar definition of this term is that freedom is never free. Basically, this means that freedom comes at a cost. For instance, in colonial days, people fought for freedom. On the other hand, equality ensures that individuals (workers) are treated fairly without any discrimination on the basis of sex, race, gender, religion, age, or disability. Harassment, victimization, and bullying are considered as diversity and equality issues (Callinicos, 2000). Freedom is the foundation of our society. In the workplace, giving workers the chance to voice their objectives can be a solid move towards attracting and retaining top talents. Managers should value employee’s freedom and flexibility in the workplace. Freedom in the

Why is the conviction rate for rape so low in the United Kingdom Dissertation

Why is the conviction rate for rape so low in the United Kingdom - Dissertation Example More often than not, the prosecution and defence parties know each other, making the witness accounts more likely to involve some bias. Despite this, it is suggested that the United Kingdom has some of the best training in the world for officers dealing with rape cases, with a huge number of restrictions and guidelines in relation to these cases. However, the conviction rate for rape still remains extremely low, especially when compared with that of other physical crimes. The Association of Chief Police Officers lead for rape has suggested that this might be because the training is often ignored, perhaps due to the personal nature of rape cases. The purpose of this investigation is to critically review the available literature on the topic to ascertain further reasons why this conviction rate is still so low for cases of rape. This will provide material to evaluate the situation for rape victims (and those falsely accused of rape) in the U.K. and perform a critical reflection on the subject. This material will be used to show that it is the very nature of rape that ensures the conviction rate remains at this low percentage, although changes in procedure may help the proceedings in some cases. Definitions and Types of Rape Perhaps something that makes cases of rape more likely to go unprosecuted is that the definition of rape changes between individuals and between organizational bodies. This could have a number of consequences, not least being that jurors may have differing opinions that make prosecution difficult. The United Nations (UN) definition of rape is ‘sexual intercourse without valid consent’6, which in the United Kingdom includes minors under 16 years of age who are not legally able to give ‘valid consent’. The World Health Organization (WHO) suggests that rape is ‘physically forced or otherwise coerced penetration – even if slight – of the vulva or anus, using a penis, other body parts or an objectâ€⠄¢7, again focusing on penetration being the definitive act. Some feel that this is exclusive of those who experience sexual misconduct without penetration. Within the United Kingdom, the Sexual Offences Act 2003 defines rape as an act which can only be carried out by a man, must involve penetration and this man must not reasonably believe that there is consent.8 This is the definition that will be used throughout this essay, as it is useful from a legal context, despite the social issues that it may provoke. Rape & Prosecution Rates in the United Kingdom The Home Office publishes statistics on rape cases, which provide a useful basis for any research on rape in the United Kingdom. The following figures do not include statutory rape; all the cases reported here are by male and female victims aged between 16 and 59. This gives the rate of rape and attempted rate for 2006 as about 0.5% of women in the 16-59 age group, or one in every 200 women9. When cases of attempted rate are exclud ed, the rate remains high at 0.3%. Overall, the best estimate for sexual assault crimes was that it affected It was reported that 53% of cases of serious sexual assault against women were caused by a partner (a complicating factor that will be discussed below), whilst in men the most common

Analayzing Boston Bombing - Terrorism or not terrorism Essay

Analayzing Boston Bombing - Terrorism or not terrorism - Essay Example The deceased’s younger brother, 19-year-old Dzokhar fled the scene in an illegally possessed SUV and was discovered in a severely injured state later that evening by law enforcement personnel and shifted to a medical facility in Boston. Schmitt and Schmidt reported that the wound on the suspect’s neck indicated that Dzokhar had tried to kill himself at some point during his escape from the shootout scene at Watertown. Dzokhar Tsarnaev was charged with exercising the use of a weapon of mass destruction to cause death along with initiating malevolent devastation of property. Both these charges were levied on April 22, 2013 against the suspect in relation with the Boston Marathon bombings. If the charges against the suspect are proven to be true, it is expected that he would face the death penalty. The atrocity that was committed against the people of Boston on April 15, 2013 which claimed 3 innocent lives and injured over 260 people has raised several important questions for the state, the society and concerned authorities alike. Initial reports have concluded a possible religious motivation behind the attacks, Pearson, however has reported that the bombers could have been incited to conduct the attacks due to the U.S wars against terror in Afghanistan and Iraq. Building on the aforementioned information this part of the paper will assess and analyze the event at an International System level. This discussion entails an examination of the involvement of international and external organizations or institutions that may have influenced and shaped the mindset of the suspected bombers, Tamerlan and Dzokhar Tsarnaev to conduct such an atrocity as the Boston Marathon bombings. It is imperative to the discussion to outline the profile of the suspected bombers in order to explore their intentions and motivations with pertinence to the involvement of international forces and organizations. Born to Muslim parents, the suspects belong to Chechen-Avar ethnicity and their family emigrated from Kyrgyzstan in 2002. Reports on Tamerlan’s early life in the United States do not indicate any involvement or association with Islamic fundamentalism. The deceased’s educational background suggests that his failure to perform well in his studies led him to concentrate on a career in boxing (Finn). According to Waxman, Tamerlan supposedly experienced a drastic religious transformation in 2009. As suggested by the late suspect’s uncle Ruslan Tsarni in an interview, Tamerlan’s customary presence at various Islamic societies across Boston critically aided his transition towards the path of radicalization which was reflected in dramatic changes in his behavior and actions such as one incident in which the slain suspect assaulted his girlfriend and demanded that she veil herself and accept Islam (Kenner). Researchers have highlighted how accessibility to media such as videos, literature, websites and books that preach Islamic fun damentalism can immensely affect the psyche of an impressionable mind. The evidence of an influence of radical media such as the teachings of radical clerics on the psyche of Dzokhar and Tamerlan is quite evident. Fundamentalist leaders and preachers such as Osama Bin Laden have released several literature and books to incite

Marketing Essay Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Essay Example This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through target marketing. It is a form of developing a competitive position for an international brand and consequently improving its desirability. Positioning is mainly concerned with what an organization does to the prospective consumer and how the consumer perceives the organization. Effective positioning is a vital element in international brand strategy because a position arouses an image of the product concerned in the minds of the client (Sc hultz 2007, p. 23). It projects the idea that differentiates the brand from the competition and projects it as a product that can meet the needs and desires of international customer, whereby, an effective positioning offers a competitive edge to a brand that is trying to display its desirability to the target market. Effective positioning is a vital element in international brand strategy because it promises the benefit the clients will get and develops the expectation that it has the solution to the problem of the consumer. The solution is always different from and better than the solution provided by the competitors. Positioning is thus, an incorporating notion. It acts as an umbrella that incorporates all things in international branding. When effectively targeted, single-minded, positioning affects everything that a brand does or stands for; it is not reinforced by advertising only, but by the wholeness of its promotional efforts (Smith, Gopalakrishna and Chatterjee 2006, 560). However, in case the expectations that are developed by the brand strategy are not met, the effectiveness or the reliability of these benefits may weaken speedily. Therefore, with these demonstrations, it shows that positioning is a vital element in international brand strategy. An Integrated Marketing Communications Campaign for an International Brand The advancement of marketing for an international brand has moved beyond traditional marketing to include consumer driven, interactive and social marketing. Colgate Company is one of the multinational companies have realized the significant need for integrated marketing communicating (IMC) campaign in order to enable their Colgate Dental Cream brand to thrive in the global market effectively; hence achieving a competitive advantage. The increased competition in the global market have enabled Colgate Company to employ IMC approach; thus this approach is ushering in a new technology era where marketers blend communication messages acro ss the media channels in order to communicate about brand experience. The Colgate Dental Cream, which is the leading toothpaste are designed in a manner that raises awareness; thus ultimately surges their sales, leading to great returns and income for the organization. Therefore, as a part of successful IMC for Colgate Dental Cream brand, Colgate Company utilizes social media, Internet, public relation and advertising through other media such as Televisions, radios and others in a cohesive manner to share the message about the availability of this brand in the market. For an effective campaign of Colgate Dental Cream brand using IMC, various methods or elements are employed in the entire process. For instance, integrated market

Memoie Essay Example | Topics and Well Written Essays - 750 words

Memoie - Essay Example In his quest to be an English writer, Yong Kim had to overcome the language barrier by devoting himself to the task that lay ahead him coupled with varied discouragements, for instance, from one of his roommate (Spack 42). This is similar to my experience except that mine was to study Korean, which one of the many languages that I have never been able to be fluent before deciding to try it. Since, I grew up in four countries, which are Egypt, France, Holland, and Sweden. My father used to work for United Nation and every two or four years we had to relocate from state to another besides other countries, which we temporarily stayed for approximately half to year period. They include Germany, Spain, Switzerland, Italy, Kenya, Japan and ext. hence, growing up in unstable environment despite to many people seeming to be a fun because every time I had to readjust to my new environment though I attended international schools. Presently, I cannot say that I am fluent in any language even my native one, which is Arabic. When I say fluent, I imply 100% speaking, reading and writing. This is because, for instance, when I started focusing in French while I was France, suddenly my father would come and tell us to be ready for after three months we are relocating to the Netherland for him to attend a new mission that region. Then, when I started learning Dutch, my father would come again and cite that we are moving to Sweden. Therefore, all these scenarios at that time coupled with extremely short periods of staying in certain region posed an immense challenge in learning a particular language effectively. However, some may argue children are capable of learning extremely fast but this was not my case and it turned out to be stressful to me. Since, I was not able to focus on a single subject despite my entire family being in a situation that we got the chance residing as well as visiting more than twenty countries. The worst part of encompassed that I did not have an identi ty evident from certain incidences that I experienced and prompted me think of learning my Korean language as well as certain languages that are essential in aiding me to live as a cosmopolitan citizen. This was after reading â€Å"A Book-Writing Venture† by Kim Yong that relayed what he encountered language barrier and managed to overcome it via studying English to the extent of writing a book in it. A remarkable incidence that I can remember vividly happened to me three years ago in Korea, which prompted me decide to study Korea language after reading Kim Yong’s book who is a Korean too. I felt that I had the same experience with him in terms of language but the only difference is that he was struggling with English in America and mine was Korean in Korea. My life’s story started in 2009 after getting a scholarship from the Korean government to study in Korea as an exchange student between San Jose state university in California and Kyung Hee University in Suw on in South Korea. A part of the scholarship was to teach Math and science for 15 hrs a week to the elementary school students. I stayed in Korea for approximately 14 months, which was a good experience but the first 3 months were hectic due to language barrier. Since, most Koreans do not speak English even those who are fluent in it as they are shy, whereas some are good in

Public Law and Administration Assessed Problem Question Essay

Public Law and Administration Assessed Problem Question - Essay Example Introduction Section 71, Part 1 of the Children Act 1989, requires that every local authority should keep a register of all childminders, within the authority’s area (The National Archives, 2013). All childcares should register with a regulatory authority such as Ofsted. These childcares include childminders and nurseries (Islington, 2013, p, 3). In running childcares such as nurseries, welfare requirements should safeguarded through child protection, suitability of people through appropriate training, maintenance of health and ensuring suitability of premises, environment and equipment. These requirements were reinforced by the death of Peter Connelly in 2007, whereby steps had to be taken to protect children from harm (Macleod, Hart, Jeffes, & Wilkin, 2010). There are various types of childcares that operate in the UK. Childcare on domestic premises refers to a case when four or more persons take care of children in someone’s home while childcare on non-domestic homes is when a person /organisation provides care for children on non-private premises (Ofsted, 2013). These include nurseries and village halls that are built with the purpose of providing children with care and education. They can be private nurseries, pre-schools and voluntary nurseries. Childminders are people who provide childcare for one or more children (Ofsted, 2013). These children are normally aged between zero to five years and they are not related to the childminders, and the childminders undertake this activity in someone’s home, usually their own home, with the aim of a reward (Ofsted, 2013). This paper provides advice on the possible success of a judicial review application, bringing action in private law or seeking redress through alternative grievance resolution mechanisms involving four different cases. These cases involve Flowerpot Nursery, Lambkins Nursery, Kingdom Nursery and Elephant Nursery. Advice is provided in regards to The Nursery Registration Act 2013 , which gives local authorities a duty to register and inspect childcare services, revoke registration and licences of nurseries and award grants to Childcare providers. X (minors) v Bedfordshire County council a) Flowerpot Nursery The Flowerpot Nursery had its licence revoked by the local authority. Before, revocation of the nursery’s licence, there was a public hearing, which was chaired by the inspector who inspected the nursery and recommended revocation of the nursery & apos’s registration. The Flowerpot Nursery’s premises were pronounced unsafe for children because the equipment in the outdoor area had a serious health and safety risk to the children, according to the inspector. However, during the public hearing, The Flowerpot Nursery was not permitted to have legal representation. On the other hand, the local authority brought forward several expert witnesses to support the case for revocation, and owners of the Flowerpot Nursery did not get an opportuni ty to cross examine the expert witnesses. The Flowerpot Nursery has become insolvent due to the revocation of its licence. It should be noted that childcare centre’s buildings should comply with the Building Act, Building Regulations, London Buildings Act and the Department for Education (Islington, 2013, p, 10). Secondly, the local authori

White House Essay Example for Free

White House Essay

Philosophy In Aristophanes Play The Clouds Philosophy Essay

Philosophy In Aristophanes Play The Clouds Philosophy Essay Aristophanes play The Clouds is a play that is very intricate and in many ways speaks to the nature of mankind. It is a play that makes comments on the thoughts of the time period, predominantly comments towards philosophy. The plot of this story involves a father and his son. The father, Strepsiades, is a wealthy man, but is soon to no longer be a wealthy man if he does not do something about his situation. His situation is primarily that which involves his son. The father is in great debt at the beginning of the story because of the reckless and frivolous nature of the son Phidippides. The father is at a loss at the beginning of the play, not knowing what to do about all his debts. The father then hears about the Thinking shop where people get together and learn the art of argument in relationship to the field of philosophy. The father sees this as a form of hope for his problems. He think that if he can learn the art of persuasive argument he can pull one over on his creditors and come out ahead in the long run. Unfortunately, the father soon finds that he has no gift for learning the art of argument. He is a lost cause at the school and he is deemed too stupid to really be taught this fine art. He then sends his son to the school hoping his son could learn and then argue against the creditors. However, this plan backfires on the father. The son learns to argue incredibly well, he is a natural at it, and he turns his argument towards his father, beating him up and then offering such a logical argument that his father could not complain. However, in the end, when the son claims that he could well argue a reason to beat up his mother, the father becomes enraged and burns down the Thinkery. Aspect I find interesting in Aristophanes The Clouds, is the fact that even though its obvious Aristophanes is preaching to readers a more non-religious message of the importance of truthfulness, civic responsibility, and virtue, the play takes on a religious tone. In doing some background research into why this would be, I discovered that Aristophanes religious undertones could stem from the fact that Athenians were trying to harmonize science and religion. When new scientific theories were starting to surface and be questioned, many people couldnt even consider them without sounding as if they were committing treason against the state. Aristophanes turns to religion in order to remind his audience that both religion and science have to be equally open to questions, critique, and even in Aristophanes case, satire. This suggestion, that certain things need to be equally suceptable to critique and questions can also be seen through the way that Aristophanes suggests there is both a pr oblem with the accepted model of a well-rounded education, and the newer model brought about by such philopophers as the Sophists. Aristophanes saw the danger in not questioning an accepted theory or belief. Despite the fact I agree with Johnson in that Aristophanes may be a staunch defender of old values, Aristophanes saw that if something widely accepted was left unquestioned for too long, it would become idle. Basically, an idea that I believe should be applied more in the world we live in today. A traditionally accepted theory or belief could lose the exact fundamentals and values it was based on. This play has a very obvious shift in tone as Johnston mention in his essay. in the end of his essay, he mentions the ending Aristophanes chooses for The Clouds. I fall into the group that Johnson says, see that this powerful ominous ending as a persuasive possibility. As Johnson says, Aristophanes traps his audience; theyre engaged because of the humor and satircal nature of the beginning of the play. We can laugh at someone, like Socrates, that we have nothing in common with. But as the satire gets closer and closer to us with Strepsiades burning down the Thinkery, it becomes obvious that the audience is no longer laughing at Socrates, with whom we have nothing in common, but rather at the vision of the people we could become if we engage behavior motivated by self-interest. Ironically, as Johnson points out, Aristophanes was correct in his warnings. Athens did fall due to its own self-destruction. I find it interesting and a little bit scary because I believe we could apply this ominous warning to our own nation. We are guilty, just as the Athenians were, of sometimes being too proud of our political independence. I believe wars, like that in Iraq, could lead to our demise. Even more obvious to me is the fact that I definitely believe we are losing sight of our traditional moral virtues. Americans find it so easy to point the finger, and refuse to examine our own beliefs, trying to impose them on others that may not be able to survive our view of what democracy or freedom should be. I find it morally questionable that we centralize our efforts thousands of miles away when we have so many problems that have the potential to be our end looming within the borders of our own country. Strepsiades is pointing forward to much of the self-destructiveness which brought the Athenians, and countless other cultures proud of their values, to grief, Johnson says. I believe many of our leaders and citizens could never forsee a fate like this in America but it is that belief that has the potential to bring us off our self inflicted pedestal. Another interesting point Johnson brings to our attention is his warning in the problem of how do we keep the good will of our children on whom we are going to depend? What is it that keeps children from exerting their superior power to abuse their parents when they dont get their way? I believe that this breakdown of the immediate family is prevalent in our modern-day society. While its a bit different than what Johnson is suggesting, never before in history, has our lack of respect and concern for those who came before us been so obvious. Unfortunately, I cant think of a family who has a sick grandparent or other elder member of their family living in their home. Nursing homes and hospitals have become a place where we can tuck them away so as not to have to forfeit any aspect of our lives in order to help preseve theirs. If we forget and turn a blind eye to traditions formerly viewed as important in our society, we run the risk of as Johnson puts it, being left with a situation in which the only basis for human relationship is power. Power is the basis for all of our accepted laws and behaviors, if that for some reason shifts, so would the laws. Then, as Johnson suggets, a son would be free to harm his parents. Aristophanes does have somewhat of a different view of justice than Socrates. Whereas I believe Aristophanes is concerned more with governmental consequences of actions and adoption of certain beliefs that could be considered treason, Socrates believes that consequences will come not in his lifetime, but rather after his death. In The Apology, Socrates speaks of death as more of an unknown something he cant be afraid of, because he doesnt understand what it means. In Socrates eyes, death has the potential to be something great, as long as a person lives a good and virtuous life. Aristophanes, on the other hand, seems to be more concerned with what his peers and leaders will think of him and do to him and others, if they commit some sort of a crime. Aristophanes paints a potrait of death as more of an end, rather than having the potential to be a beginning. Comedic satire and philosophical dialectic are similar in that they are both practices of arriving at the truth by the exchange of logical (and in the case of satire, funny) arguments. In the dialectic, its by presenting a thesis, developing a contradictory antithesis, and combining and resolving them into a coeherent synthesis, and in satire its by attacking human vice through irony and wit. In the case of Aristophanes, he urges the people of Athens to make changes through his satirical play. This play is essentially can be piece of work which we can applicable to our own world. When we do not take time to check practices and beliefs, we have the potential to lose our value and what we thought important at the beginning. Even though people at that time would have just watched the play and laughed about it, Aristophanes actually aimed for very serious warning. A nation too proud and too sure in its own beliefs and politics has proven through history, never to work. We sometimes dont try or refuse our time to examine our belief and value. If we do not set our moral goals and hopes, one day we can have the same problem as Athenian has suffered. .

The Complexity of Memory: Literature Review

The Complexity of Memory: Literature Review Wynham Guillemot I. The first article that I decided summarize is labeled: The Production Effect: Costs and Benefits in Free Recall. The Research report was written by Angela C. Jones of John Carroll University and Mary A. Pyc of Washington University in St. Louis. It is found in the 2014 edition of the Journal of Experimental Psychology: Learning, Memory, and Cognition. This experiment was aimed at examining the costs and benefits of production, through use of free recall paradigm. Paradigm is defined as a typical example or pattern of doing something. Free recall is defined as the process in which participants study a list of items, and then are prompted to recall the items in any order. The production effect is the memorial benefit of reading aloud compared to reading silently. Some studies have shown the production effect as a simple memory improvement method. â€Å"The production effect is additive to the benefits of generation and semantic processing, extends to a delayed retention interval, and has been demonstrated with nonwords, word pairs, and sentences† (Jones and Pyc 300). As we can see the production effect does have certain advantages, but does it actually augment the ability of our memory? Is the effect due to increased memory for items read aloud, or is it something else? Even though at the advent of this experiment statistical tests had not been reported, Jones and Pyc hypothesized that the benefit of production was possibly instead due to a memory reduction for silent items, and thus the goal of their experiment was to prove this. What causes the production effect to alter memory ability? Jones and Pyc decided it had to do with the way in which information is organized when read silently or aloud. â€Å"The increases in recognition accuracy for items read aloud may be the result of item-specific gains associated with production, and the costs to silent items may be the result of minimal relational encoding afforded by the typical production effect paradigm† (Jones and Pyc 300). The authors addressed this issue by splitting the study into two experiments. The goal of Experiment 1 was to discover the benefits and costs underlying the production effect. Thus, the study included one mixed list (silent and aloud items) and two pure lists (one silent, one aloud). After this the participants completed a free recall final test. The study included 48 undergraduate students from John Carroll University. First they underwent the encoding phase. The students were shown 30 items. Fifteen of the items were in blue font, and the other 15 were in red font. The words were split into two different colors because it allowed for relational processing, which increases recall when added to items that naturally elicited item-specific processing (the random non-associated words that the students were to memorize). They did this because, based on prior experiments, they were led to believe that, â€Å"the increases in recognition accuracy for items read aloud may be the result of the item-specific gains associated with production, and the costs to silent items may be the result of minimal relational encoding afforded by the typical production effect paradigm† (Jones and Pyc 300). 17 of the students were assigned to read words of one color aloud and the words in the other color silently. This group was labeled the mixed group. 16 of the students read every word silently, while the remaining 15 read all words aloud. These two groups were the pure groups. Thus, there were four variables in the experiment: silent pure, silent mixed, aloud pure, and aloud mixed. The pure list was used to allow the experimenters to assess the costs and benefits of production. After the encoding phase the students were directed to type every word that they remembered from the phase. The results showed that there was no effect of list type, or basically that recall data was not influenced by mixed or pure list reading. Production showed greater recall from students who read aloud than those who read silently. The most notable and interesting result of the experiment was the interaction of list type and production. Production only played a benefit on the mixed list group. The most significant jump in data was between the mixed silent group (around 8% recall), and the mixed aloud group (around 24% recall). All results considered, the experimenters concluded that the production effect for the mixed list group was most likely driven predominantly by the costs to silent items. Basically, the significant variation between silent-mixed and aloud-mixed groups was less due to the benefit of reading the mixed group aloud, and more so due to the negative cost of reading the mixed group silently. The second experiment replicated the first experiment mostly, however there was one change. Now 30 five letter words were represented, half of which were high frequency words (words that are more common in the english language), and the other half were low frequency words (words that are less common). They decided to do this because almost all previous experiments on the production effect used high frequency words, and therefore they wanted to see if the production effect extended to low-frequency words. 23 students read words from the mixed list, 23 of the students read from the pure silent list, and 23 read from the pure loud list. The recall percent for the high frequency words correlated very closely with the results from experiment 1, as predicted. The low frequency words had higher recall percents across the board for each category, and the rise in word recall for each category was proportional to the trends in the higher frequency words. In other words, the relationship between the categories was the same, with the difference being that each category was higher in word recall in low frequency than its high frequency counterpart. The general results of this experiment gives us good insight on the ability of memory. â€Å"We demonstrated that the production effect is not simply the result of enhanced memory for items read aloud but instead results from a cost to memory for items read silently† (Jones and Pyc 300). Both experiments reflected that the benefits of production were less than the costs of silent items. Thus, this experiment discredits the belief that the production effect is a memory tool, as memory is rather decreased by reading silent items, not increased by reading aloud. II. The second article I selected is titled: Parametric Effects of Word Frequency in Memory for Mixed Frequency Lists. This research report was written by Lynn J. Lohnas and Michael J. Kahana of the University of Pennsylvania. It was published on July 8, 2013, in the Journal of Experimental Psychology: Learning, Memory, and Cognition. An important concept to consider, as the article is built around this concept, is word frequency paradox. As defined in the abstract of the article, word frequency paradox is the finding that low frequency words are better recognized than high frequency words yet high frequency words are better recalled than low frequency words. However, based on prior experiments, this view is partially challenged, as the types of word that are recalled better can vary between high and low frequency. Thus an important question in the article is brought up. Why is item recognition consistently favorable towards low frequency words in mixed lists, but during superior recall of mixed lists there can be variations in which word frequency type is superior? Previous experiments showed instability in recall results. The authors believe that the instability is due to the substantial difference in the range of word frequencies between the high and low frequency groups. The main goal of this experiment was â €Å"to quantify the functional relation between word frequency and memory performance across the broad range of frequencies typically used in episodic memory experiments.† (Lohnas and Kahana 1). The authors address their questions concerning relations between high and low frequencies by conducting an experiment aimed at collecting data on both recognition memory and free recall. For the free recall portion of the experiment, instead of just collecting data on results from high frequency words and low frequency words, the authors decided to use mixed frequency lists that included all the frequencies in between the high and low as well. 132 participants were used in the overall experiment. For each session of the experiment there were 16 lists of 16 words. One list containing sixteen words would be presented on a computer screen, one at a time. Each word would be accompanied by between 0 and 2 encoding tasks (these tasks included a size judgment and an animacy judgment. The number of encoding tasks changes not by each photo, but by each list. Following each list was an immediate free recall test. The results showed that participants recalled higher proportions of both low and high frequency words than words of intermediate frequency, forming a sort of U shape. This U shape held true for both items without an encoding task, and those with an encoding task. However, when no task was presented, the recall probability for each frequency was higher by about .05 to .08. At the end of the 16 lists presented in the session, participants would be presented with a recognition test. For half of the sessions (randomly selected) students would be given a final cumulative free recall test, in between the recall test from the 16th list and the recognition test. During this free recall test participants were asked to recall all possible items from all the lists in the section. For the recognition test, 320 words were presented one at a time on a computer screen, and participants had to select which words had showed up in the lists, and which one’s hadn’t. The results from the recognition tests show us that with increasing word frequency, participants were more likely to incorrectly accept lures and less likely to correctly recognize targets. Thus the lower the frequency, the more likely participants were to select them in recognition tests. When no encoding tasks were presented, participants were just a little more likely to have a higher hit rate in the recognition test. III. The final article that I decided to summarize is: Learning to Remember by Learning to Speak. The article was written by Marc Ettlinger of the Veterans Affairs Northern California Health Care System, Jennifer Lanter of the University of Wisconsin–Green Bay, and Craig K. Van Pay of the University of Houston. This article is found the 2014 edition of Developmental Psychology. The goal of this experiment was to test if a child’s memory can be impacted by language. Many psychological studies regarding language had been conducted before, however none had ever had directly connected memory and language, and thus these authors were interested in digging into this topic. The authors predicted that the children’s ability to recall the plurality of different items depended on the phonology of the word, which is the sounds associated with a certain word. The authors saw it best to use three different categories of plural words. â€Å"We also considered the correlation between children’s ability to recall the plurality of sibilant-final words and their ability to articulate the plural for sibilant-final words, their recall and articulation of plosive-final words, and their recall and articulation of vowel-final words† (Ettlinger 432). For the experiment the authors selected monolingual children that were ages 3–5 years old. In total there were 50 participants. Once they started to undergo the tests, children were show pictures of 36 objects, either shown as a singular object, or the same object four times. The child is later tested on 18 of the photos seen earlier by moving the picture he or she saw into the middle, lower box in the center of a board. If it was one of the photos with four objects, and the child selected, it means that he or she most likely understands the phonology of the name of the object selected. A certain production task, called the wug test was used to test their ability to produce the plural. In this test, the experimenter took a photo of a novel item that the child had not yet seen yet, and told him the name of the object, which was a nonce word. He then shows the child a photo of multiple units of the same object, and asks the child to tell him what it he or she is seeing in the ph oto, in a complete sentence. In the data collected, the researchers found an interesting correlation between plosive final words and sibilant final words. There was no connection with vowel-final words. As stated in the article, â€Å"This suggests that memory mirrors the development of plural production, where children first develop mastery of the pluralization of vowel-final words but still struggle with sibilant final words, with plosives somewhere in the middle† (Ettlinger 436). As a result of their studies, these psychologists were able to accurately prove a connection between language and memory.

The History of Writing :: Literature Language Essays

The History of Writing Language existed long before writing, emerging probably simultaneously with sapience, abstract thought and the Genus Homo. In my opinion, the signature event that separated the emergence of palaeohumans from their anthropoid progenitors was not tool-making but a rudimentary oral communication that replaced the hoots and gestures still used by lower primates. The transfer of more complex information, ideas and concepts from one individual to another, or to a group, was the single most advantageous evolutionary adaptation for species preservation. As long ago as 25,000-30,000 years BP, humans were painting pictures on cave walls. Whether these pictures were telling a "story" or represented some type of "spirit house" or ritual exercise is not known. The advent of a writing system, however, seems to coincide with the transition from hunter-gatherer societies to more permanent agrarian encampments when it became necessary to count ones property, whether it be parcels of land, animals or measures of grain or to transfer that property to another individual or another settlement. We see the first evidence for this with incised "counting tokens" about 9,000 years ago in the neolithic fertile crescent. Around 4100-3800 BCE, the tokens began to be symbols that could be impressed or inscribed in clay to represent a record of land, grain or cattle and a written language was beginning to develop. One of the earliest examples was found in the excavations of Uruk in Mesopotamia at a level representing the time of the crystallization of the Sumerian culture.

The Benefits of the Death Penalty Essay -- Cause Effect Capital Punish

   Fifty-nine criminals were put to death by means of the death penalty in 2004. Whether it had been by lethal injection, electrocution, gas chamber, hanging or even the firing squad was it the correct thing to do? This is a commonly asked question concerning this controversial topic. Should these criminals, murders, and rapists have be put to death? Is the death penalty a proper form of punishment? As Sellin stated, "Whenever hurt is done you shall give life for life, eye for eye, tooth for tooth..." (9). Is the death penalty morally wrong? Anti Death penalty advocates argue life is "so" sacred that we shouldn't even be taking the lives of murderers, but what about the innocent people that died because of that murder. Steven D. Stewart, Prosecuting Attorney for Clark County, Indiana, put it best, " I believe life is sacred. It cheapens the life of an innocent murder victim to say that society has no right to keep the murderer from ever killing again. In my view, society has not only the right, but the duty to act in self defense to protect the innocent" (12). Another controversial topic rendering to the death penalty is cost. Is it really more expensive to keep a criminal in prison for life or is it worth while to sentence them to death? Statistics show that the cost of sentencing an individual to life imprisonment and sentencing an individual to the death penalty are generally equivalent to one another. It is the actual act of the execution that raises the costs. To many people the costs seem strange and useless, but to those who lost a loved one to that criminal find it relieving knowing that there is no way he will ever return. In fact, in a survey conducted in 1995, 74% of people support capital punishment even if th... ...ential.org.dpic/feddp.html 8.) "Innocence and the Death Penalty." Death Penalty Information Center [Online]. November 9, 1999. Available: http://www.essential.org/dpic/innoc.html 9.) Kamis, Theodore. "Capital Punishment on Trial: Which Side is Corect?" [Online]. November 9, 1999. Available: http://users.hsonline.net/beamer/cappun2.html 10.) Paper Presented Before the House of Parliament. "The Death Penalty Will Discourage Crime, 1701." The Death Penalty: Opposing Viewpoints. Greenhaven Press, 1986. 11.) "Pragmatic Arguments Against The Death Penalty." [Online]. November 9, 1999. Available: http://pages.prodigy.com/DC/vortex/prag.html 12.)Stewart, Steven D.. "The Death Penalty: A Message from the Procecuting Attorny." Office of the Clark County Prosecuting Attorney [Online]. November 9, 1999. Available: http:www.clarkprosecutor.org/html/death.htm

The History of the Metis :: World History

The History of the Metis The Metis were partly french and partly indian. Their leader was called Louis riel. Following the Union of the Hudson's Bay Company and the North West Company in 1821, trading had been reorganized in order to reduce expenses. Since there was no longer competition in the fur trade, it was unnecessary to have two or more posts serving a single trading district. For this reason, some posts had been closed and the number of brigades reduced. This reorganization had led to some unemployment amoung Metis who for years had been working in the fur trade. The Hudson Bay Company had attempted to assist these these men by encouraging them to engage in farming in what is now South Manitoba. A few families take to agriculture, but most of the metis found it difficult. To them, the excitement and the adventure of the buffalo hunt held more appeal than farming. Hundreds of Metis were content to earn a living by hunting buffalo, making pemmican or finding employment as freight drivers. After a while Canada bought Rupertsland from Hudson Bay Company. When the Metis heard this they were alarmed. They feared their religion,their language, their lands and their old, free way of* life. They had known for some time that Canada was busy constructing a colonists highway from Lake Superior to the Red River. The situation became tense surveyors were sent into the flow of settlers, and it was considered a wise move to have the surveying well under way before settlement began in earnest. It was decided to use a system or land survey similar to that used in the western part of the United States. Townships were to be divided into thirty-six sections, each containing one square mile or 640 acres. The sections were then to be divided into, the quarter-section was thought to be enough land for each family settling in the North West. (An interesting aspect of the survey system was the plan of the setting asside two sections in each township for the future support of education. The idea to sell these sections at a later date and use the money for the construction of schools.) When th survey began, friction occured in those areas where the french specking Metis had settled along the river, occupying long narrow strips in the manner common in New France. Attempts were made by the surveyors to avoid disturbing the pattern, but in some cases the survey lines crossed the narrow holdings,

Human Resource Management and Good Working Knowledge Essay

INTRODUCTION The assignment consist two parts, which are activity 1 and activity 2. First activity will explain in short report factors that affect talent planning as well as recruitment and selection factors that affect the organisations. I will show benefits of recruitment and selection methods. Moreover as the last part of activity 1, induction plan will be provided. Second part of assignment is group work. This section includes recruitment and selection interview process. We will explain and give examples of personal specification, what are selection criteria and interview questions. Furthermore we will provide letters to appointment and non-appointment. ACTIVITY 1 1.2-4 Factors that affect an organisation’s approach to talent planning. Laws: Equality Act 2010 might affect the method of how organisation attracts talent. This law protects against discrimination (GOV, n.d.) and has an influence in the way that company creates adverts as well as job description and application forms. Moreover during the interview, it is important to know what question can and can to be used. The law prohibits to ask for example about age to ensure that every person is treated fairly. Labour market: if new position comes into existence, it gives opportunities to current employees, in particular when some of the position might be liquidated. To some workers new and challenging position could be more curious, which will give chance to grow up. ( Charles, Janet, Donald, 2010:121) Diversity: lately, the positive effect on approaching talent has an immigration. The level of accessibility and needed knowledge as well as skills has raised. It helped to mitigate the lack of skills. ( Charles, Janet, Donald, 2010:123) Right work space: The workplace has an important impact that on talent planning, as the environment is productivity. By reconfiguring the space where people work we are able to get better efficiency on bigger group at lower costs. For example, Capital One’s collective real estate designed a future of Work. This helps with better  mobility. Future of Work describes open floor plans and flexible project rooms that helps teams with assignments. More than 85% of workers gave positive feedbacks and they are more happy with new work environment. ( Robert, Elissa, Nidhi, 2006:51) 1.1- 3 organisational benefits of a diverse workforce. Language skills: communication with other people from another backgrounds helps to avoid prejudice. This is explained as the Contact Hypothesis. Employing people from various countries might obviate further enhancement of stereotypes. Increase in productivity: challenges and benefits. Workers are able to tender new solutions to our customers, as a consequence of fresh and new ideas, which could be use in the company. Diversity workplace rise workers morale and it is the reason of bringing into work excellent service. Positive reputation: employee has to know, that employers treat workers fairly when it comes to gender, race or ethnicity. The company can keep current staff/talent as well as they have possibilities to find new talent, as long as company is known as a positive environment to work. 1.3 – 3 factors that affect the organisations approach to the recruitment and selection Legal and discrimination: company is not able to to discriminate against 9 protected characteristics- The Equality Act (2010). For example, applicants can not be asked about past/current pregnancy as well as any future plans related to pregnancy. Size of the organisation: Because of the size of the company, recruitment process might affect in huge scope. In large organisations recruitment is definitely more easy that in the smalls. Moreover large organisation needs more people, this is why they have more experiences with recruiting and selection good candidates. Recruiting policy: it affects recruitment and selection process. This policy pertain with applicants that come from outside of the organisation, while for example, the rest of people wish to recruit only from inside of sources. 1.1 & 2.2- benefits of recruitment and selection methods Recruitment  selection Online recruitment- is quick, gives better chance of success, gives bigger audience, is easy Psychological tests: help to understand applicant’s personality, psychopathology and more. Can be compare to other candidates. Agency – save time and money, screen CV, objective feedback on application and can help how to promote, attract candidates Interview- *group – large amount of people * telephone- language skills *individual – face to face conversation Application form- background check information, easy format to use- easy way to scan the information and compare with others Meet and great session- * open session *meeting people *social skills 4.1- 3 Purposes of induction and how they benefit individuals and organisations Purpose of induction Individual benefit Organisation benefit Explain to employee organisation details including history, what products do we have, how the service work, company culture (CIPD, 2013) Introduction with the organisation Deep information’s history given, culture, values as well as products and service explained, showing place as a good environment to work in,. Introduce workers To get time to meet and know workers, helps to feel better and more comfortable to work as a team in the future The staff member would cooperate before and shows how they can fit with goals and strategy of organisation Health and safety information (CIPD, 2013) To protect yourself and others. It is important that worker familiarising him/her-self with work place fire’s regulations Safe workplace is everyone’s responsibilities. It is company policy to give training on an on-going basic to be able to work in a safe and healthy work environment About us: Established for 25 years, Balans has 5 branches within London with a plan to expand within the next year. Our flagship restaurant is in the heart of Soho, attracting a wide mix of clientele, from locals to celebrities. We are a young (at heart) vibrant company with a passion for not only food but for the people that work with us. Duties: Recruitment and retention – You will be responsible for recruiting all staff up to assistant manager level. You will be required to onboard talented team members to help the teams grow stronger in preparation for our expansion. After recruiting you will be in charge of ensuring that we retain our talent, through one to one chats, incentives and succession planning. Inductions – You will be responsible for organising contracts and inductions for all new starters up to assistant manager level. You may also need to create a new updated induction plan with the expansion of our organisation. Employee relations – You will be the first port of call for all employees over our 5 sites. You must be able to priorities your schedule to be available to all at certain times without compromising the daily running of the restaurants. You must be able to display good working knowledge of our processes and procedures of our organisation to deliver a confident service to our teams. This will also including managing our sickness data and conducting return to work interviews. Disciplinary and grievance – You will be responsible for guiding our teams through disciplinary procedures and grievances, offering advice and taking notes during meetings. You will be required to organise the logistics and preparation for meetings. Coaching – You will be responsible for coaching and supporting our HR administration assistant and line managers. Working with them to develop their knowledge of HR functions and supporting them by advising them thoroughly throughout issues that arise on a daily basis. Administration – Working along side the HR Administration assistant you will be required to submit monthly reports to the HR manager. You must ensure that the data inputted by the admin assistant is correct done in a timely manner.